What clients say
Testimonials
Read about other people’s experiences with IDB Marketing
What clients say about working with me
At IDB Marketing, everything revolves around growth – not just in numbers, but in how companies understand and serve their customers. Every collaboration is different, but one thing stays the same: building lasting relationships based on trust, insight and results.
My clients are happy to share what our collaboration meant to them. Their experiences give the best picture of how I work: pragmatic, personal and with an eye for the people behind the marketing strategy.
Read below how others experienced my support in CRM, marketing automation and customer journey projects.
Imara is an absolute pleasure to work with. She’s not only trustworthy and reliable but also impressively quick at grasping any situation and turning it into action. Imara has a natural ability to stay on top of things, get them done efficiently, and always deliver on time.
She comes to every conversation well-prepared, thinks ahead, and follows up thoroughly to keep everyone aligned. On top of that, she’s a true subject matter expert in CRM topics and exceptionally strong with data, making her an invaluable resource for any team. I couldn’t recommend her more!
Romina
CRM & Loyalty Manager – ASICS EMEA
Imara developed our customer journey with great care and commitment. From the start, she took the time to really understand what we needed and translated that into a clear plan of action. She thought along actively, was flexible and adapted effortlessly to our organisation and the challenge at hand.
During the project, she switched smoothly between strategy and execution, from conversations with colleagues to diving into data and tooling. She also helped us formulate clear definitions for the stages in our customer funnel.
Imara knows how to make complex information accessible. Working with her was pleasant and professional.
We wholeheartedly recommend her.
Maarten
Head of Marketing – Reisbalans (translated from Dutch)
Imara picks up new topics incredibly quickly and switches effortlessly between strategy and operations. She thinks from the customer’s perspective and needs only half a word. During her time at Louwman, she professionalised various CRM activities in the retail team, made the team more aware of data-driven working and emphasised the importance of existing customers. In another team, she developed a CRM plan from scratch, including the key customer journeys and a realistic roadmap. Thanks to her analytical eye, curiosity and independence, she delivers results quickly.
Imara knows how to bring people along, sets clear expectations and naturally connects colleagues and departments. She is approachable, brings energy to the team and makes sure everyone stays involved – both in content and in collaboration.
During her time in our team, she was an ambitious and positive force. Now that she works independently, I am glad to have her in my network and to be able to bring her in from time to time as part of our flexible pool.
Marielle
Manager CRM & Database Marketing – Louwman (translated from Dutch)
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