Salesforce Marketing Cloud specialist (freelance)
An experienced SFMC specialist for journeys across multiple markets
Salesforce Marketing Cloud, used to its full potential
Salesforce Marketing Cloud offers a wealth of possibilities, but it also requires expertise and structure. At ASICS EMEA, I worked as an interim CRM & Marketing Automation Specialist in Salesforce Marketing Cloud. I optimised automated journeys across multiple markets, improved workflows and acted as interim regional lead for SFMC, focusing on platform development and automation.
What I do
Journeys, campaigns and platform management in SFMC
I optimise and build journeys for acquisition, engagement, retention and reactivation. I manage email operations across multiple markets, with a focus on consistency and compliance. I also support loyalty communication, rolling out a new brand identity in your emails and improving automations.
My approach in Salesforce Marketing Cloud
I analyse your current journeys, data and results and map out the opportunities. Then I improve the journeys step by step, test what works and report on the KPIs that matter to your organisation. I work closely with internal teams and external partners.
Available as an interim specialist in your team or for a defined project, on a hybrid basis from Breda.
Journey optimisation
Better results from acquisition, retention and reactivation journeys.
Multiple markets
Consistent email operations across countries and languages.
Loyalty & launches
Customer communication around new programmes and campaigns.
Testing & analysis
Data-driven decisions based on CRM performance.
Get in touch
Have a question, or curious what I can do for you? Leave your details and I will get back to you.