HubSpot marketing automation specialist (freelance)
From lead to customer with smart workflows in HubSpot
Getting more out of HubSpot
HubSpot is powerful, but is often used mainly as an email tool. I help you make full use of its marketing automation and CRM features: from lifecycle stages and lead scoring to workflows that follow up leads and get them ready for sales. I combine my experience in CRM and lifecycle marketing with hands-on building in HubSpot.
I set up HubSpot from scratch and also take over ongoing management, for organisations in sectors including automotive, healthcare and professional services.
What I build
Workflows, lead scoring and lifecycle stages in HubSpot
I define clear lifecycle stages, from subscriber and lead to MQL, SQL and customer, and set up lead and engagement scoring. I then build workflows for lead nurturing, onboarding, follow-up after a download or demo request, and reactivation. Where needed, I set up forms, lists and properties so that marketing and sales work with the same data.
My approach in HubSpot
I start with an analysis of your portal: data, properties, lists, workflows and reports. Together with marketing and sales, we define what a good lead is. Then I build the workflows, set up dashboards and optimise based on KPIs.
I document what I build and hand it over, so your team can continue independently.
Portal analysis
An overview of what is in place and what can be improved.
Lead scoring
Sales talks to the right leads at the right moment.
Workflows
Automated follow-up from lead to customer.
Dashboards
Insight into your funnel, conversion and campaign results.
Get in touch
Have a question, or curious what I can do for you? Leave your details and I will get back to you.