Services: CRM, marketing automation and customer journeys
From strategy to execution: I help you get more out of every customer interaction, with experience in Salesforce Marketing Cloud, Klaviyo, HubSpot and more.
Customer Journeys, Marketing Automation, CRM and data
I help companies improve their customer communication through customer journeys, marketing automation and interim CRM support. I combine strategy, data and hands-on execution, and work as a personal, flexible part of your team.
Customer Journeys
Insight into your customer’s journey, with a concrete improvement plan.
Every customer journey is unique. I map yours by lifecycle stage and turn the opportunities into a roadmap with KPIs. From first contact to loyalty.
Marketing Automation
Smart automation for more impact with less effort.
I design and build flows that convert leads and retain customers, in Klaviyo, HubSpot, Salesforce Marketing Cloud or the platform you already use.
CRM
(Interim) CRM specialist
Need extra CRM capacity for a while? I support companies from SMEs to corporates in setting up, managing and improving CRM and marketing automation, with a critical, analytical eye.
Test & Optimise
Better performance through testing, measuring and refining.
I write hypotheses and test plans, and A/B test emails, flows, landing pages and forms. Using data from your CRM or CDP, I improve conversion at the moments that matter most.
From scattered tools to a single customer view.
I help you make smarter use of customer data by connecting your CRM, CDP, marketing automation and other systems. The result is a single customer view: the foundation for a personalised customer journey.
I don’t just make the plan; I also help implement and develop a truly data-driven strategy.
Get in touch
Have a question, or curious what I can do for you? Leave your details and I will get back to you.