Testing & optimisation: email, website and customer journey
Hypotheses, test plans and A/B tests that measurably improve your conversion
Data-driven optimisation across the entire customer journey
Are you getting the most out of your existing visitors, leads and customers? I don’t just test and optimise your emails and flows, but also the moments around them: landing pages, forms, sign-up and contact moments, and personalised content on your website. That way, I improve conversion where your customer journey delivers the most.
Because I work from CRM, marketing automation and CDPs, I look at the complete customer journey rather than a single channel. With a 360-degree customer view and well-connected data, you can see where visitors drop off and which segments respond differently. I turn those insights into concrete experiments.
From hypothesis to test plan
Marketing without testing is like sailing without a compass. Every test starts with a well-founded hypothesis based on data and customer behaviour. I then create a test plan with priorities, KPIs and the required run time. I test subject lines, timing and segmentation in email, as well as forms, landing pages, calls to action and personalised website content – for example from your CDP or marketing automation platform.
Data, CDP and personalisation
One customer view, one optimisation approach
I connect data from CRM, CDP, website and email into one coherent view of your customer and your funnel. Based on that, I define the key KPIs – such as conversion rates per step, lead quality and retention – and set up experiments that align your website and email.
You receive clear reports showing what worked, what didn’t and what the next test is. Step by step, you build a customer journey that converts better.
Turning data into your strength, together
We optimise together with your team. I support every step, from hypothesis and test design to analysis and implementation, so your organisation achieves measurable results and responds ever better to what your customers need.
Get in touch
Have a question, or curious what I can do for you? Leave your details and I will get back to you.