Interim CRM specialist

An experienced CRM specialist, temporarily in your team

Need an experienced CRM specialist for a while – for a project, leave cover or an open vacancy? I strengthen your team as an interim CRM specialist, from strategy and roadmap to day-to-day execution. I did this at ASICS EMEA (CRM and marketing automation across multiple markets) and Louwman (retention and customer loyalty). Before that, I worked in CRM at Stellantis and Louwman Group.

Customer data is the foundation of CRM

A well-configured CRM gives you an overview of customers, leads and marketing activities. It helps you use customer data, personalise communication and make campaigns more effective. I know from experience which personalisation works, and I improve your current setup with segmentation, automation flows and integrations.

Imara den Besten, freelance CRM and marketing automation specialist

How you can use me

Interim CRM specialist: Temporary support for CRM projects and management.
CRM implementation: From help with selection to configuring systems that fit your organisation.
Integration with marketing automation: Make your marketing tools work together seamlessly for personalised flows.
Optimisation & reporting: Continuously improving processes, with insight into results through dashboards and reports.

Who I work for

I work for corporates, mid-sized companies and SMEs, in B2B and B2C, that want to professionalise their customer management. Available on a hybrid basis from Breda, throughout the Netherlands.

Get in touch

Have a question, or curious what I can do for you? Leave your details and I will get back to you.