About Imara den Besten
Freelance CRM & Marketing Automation Specialist based in Breda, the Netherlands
Nice to meet you
I’m Imara, founder of IDB Marketing
Since 2018, I have been working on customer communication that genuinely helps people – and the business along with it. As a freelance CRM and marketing automation specialist, I combine strategy with hands-on execution: from customer journey mapping and CRM roadmaps to building and testing flows in Salesforce Marketing Cloud, Klaviyo, HubSpot, Selligent, ActiveCampaign or Brevo. I work in B2B and B2C, in sectors including automotive, retail, sports & lifestyle, e-commerce, healthcare and professional services.
My mission
Helping companies build stronger customer relationships through smart marketing automation, efficient CRM processes and well-designed customer journeys.
Technology and strategy should deliver measurable results together, without losing the human side of customer communication.
My background
I started in 2018 at Opel Netherlands, planning and analysing eCRM campaigns. At Stellantis, I became Customer Life Cycle Manager for Peugeot, Citroën, DS and Opel, working on data-driven lifecycle strategies and AI solutions for Sales, After Sales and Finance/Lease.
As a marketing consultant and later Strategy Team Lead at Clever Strategy, I advised clients on customer-centric growth and led a consultancy team. At Louwman Group, I was CRM marketer for Louwman Dealer Group and Cyclovriend, responsible for customer programmes, customer journeys and CRM roadmaps.
In 2025, I founded IDB Marketing. Since then, I have worked as an interim CRM & Marketing Automation Specialist at ASICS EMEA, among others, where I optimised journeys across multiple markets in Salesforce Marketing Cloud and contributed to the launch of a new loyalty programme.
Expertise
8 years of experience in CRM, lifecycle marketing, marketing automation and customer journeys.
Results-driven
Every journey starts with a measurement plan and KPIs, so results become visible.
Collaboration
I connect marketing, data, IT and sales, think ahead and deliver solutions you can put to use straight away.
Flexibility
From interim support in your team to a complete project, available on a hybrid basis throughout the Netherlands.
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Get in touch
Have a question, or curious what I can do for you? Leave your details and I will get back to you.